Friday, 24 January 2014

1950s Newsarticle - '1950: Princess gives birth to second child'



1950: Princess gives birth to second child

The heir to the throne, Princess Elizabeth, has given birth to a daughter at Clarence House in London.
Details of the baby's arrival have been posted on the gates of Clarence House, on a board outside the Home Office in Whitehall and at Mansion House in the City.
The baby weighed exactly 6lb (2.7kg) at birth. She was delivered at 1150. Mother and baby are said to be doing well.
The Queen was seen arriving at Clarence House about five minutes before the baby was born. She returned later in the day for a second visit, lasting about two hours. 

Royal salute
 
The Princess gave birth to her son, Prince Charles, almost two years ago. He was born at Buckingham Palace - since then the Princess has moved with her family to Clarence House.
The Duke of Edinburgh toasted the new princess' health in champagne with his staff.
He then telephoned Balmoral Castle where the King was shooting on the moors. A special messenger was despatched to find him and give him the good news.
The Duke's mother, Princess Andrew of Greece, received the news at Kensington Palace where she is staying with the Dowager Marchioness of Milford Haven, the Duke's grandmother.
The Royal Salute was fired at 1530 in Hyde Park by the King's Troop of the Royal Horse Artillery. According to tradition, the case of the first round fired will be engraved and sent to Princess Elizabeth.
Messages of congratulation have begun to pour into Clarence House. They have come from all parts of Britain and the Commonwealth and many countries overseas.
It was night time when the news reached Australia. In theatres, cinemas and nightclubs people stood and cheered as the announcement was given on the stage or flashed on the screen.
In the United States, radio announcers broke into programmes to give news of the birth. Afternoon newspapers in New York splashed the news across the front pages, displacing news from Korea.

1970s Advertisement - 'Beautiful tan today. Young looking skin tomorrow.'



'Coppertone helps more people get a magnificently deep fast tan than any other suntan product in the whole world' - 
The use of 'any other suntan product in the whole world' is an over exaggeration of the positives of the product, by stating its the best in the world it wants customers to feel compelled to buy it, as if no other product will work as better as Coppertone. After this bold statement, it goes on to say 'does even more' as if being the best in the world isn't the full extent to its positives. The advert also appeals to the target market by taking an aspect that women of all ages worry about; younger looking skin. The use of the model is also used as an 'end result', taking the stereotype of the 'perfect' woman: young, tanned and a slim body so that customers will look at her and want to be her by using the product.