'Coppertone helps more people get a magnificently deep fast tan than any other suntan product in the whole world' -
The use of 'any other suntan product in the whole world' is an over exaggeration of the positives of the product, by stating its the best in the world it wants customers to feel compelled to buy it, as if no other product will work as better as Coppertone. After this bold statement, it goes on to say 'does even more' as if being the best in the world isn't the full extent to its positives. The advert also appeals to the target market by taking an aspect that women of all ages worry about; younger looking skin. The use of the model is also used as an 'end result', taking the stereotype of the 'perfect' woman: young, tanned and a slim body so that customers will look at her and want to be her by using the product.
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